HopeLab, a non-profit that harnesses the power of technology and fun to improve kid’s health, is sponsoring a business problem for student business teams to solve at Camp BizSmart. Students working on a HopeLab team will personally test and evaluate a new HopeLab product designed to increase physical activity in tweens. The product – previously known as gDitty, now rebranded to Zamzee

A Zamzee Prototype -

combines an activity meter with an online rewards program that motivates kids to move more. The product is expected to be launched publicly in 2011. This summer Camp BizSmart students will provide valuable design feedback, marketing strategy and sales tactics to achieve selling at least 600 Zamzee device in a particular geographic area in advance of the product launch.

“If anyone knows what appeals to kids, it’s kids themselves – they’re the experts,” said Richard Tate, director of communications and marketing for HopeLab. “We’re really excited to have Camp BizSmart students lend their expertise to our thinking on how to market Zamzee and, ultimately, get kids moving more.” CEO, Pat Christen will be on hand to kick-off the business challenge to student teams at our Stanford and Santa Clara Univ. sites, as well as at our Oahu site for Iolani and Punahou schools.

HopeLab’s vision for Zamzee is to ignite a lifetime of physical activity in every kid, as a way to fight the devastating effects of childhood obesity. Already recognized by the White House for its work to “get kids moving”, HopeLab and Zamzee make for an exciting real-world business challenge with potential for positive social impact.

Visit HopeLab’s website or their Sticky Notes blog to learn more.

Camp BizSmart is a non profit social enterprise inspiring young entrepreneurs by partnering with successful companies and organizations to provide real world business problems for student teams to solve, support and defend in a business plan competition. Camp BizSmart students learn valuable 21st century business and entrepreneurial skills that help them connect the dots as to why critical thinking, innovative and sound problem solving are important and can create priceless value in the world.

Tags: Camp BizSmart, childhood obesity, gDitty, get kids moving, Get Movin', HopeLab, Iolani, Pat Christen, physical activity, Punahou, Richard Tate, Santa Clara University, Stanford, summer camp, tweenpreneurs, Zamzee

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