Award winning green tech startup, Hara Software Inc. returns to present Camp BizSmart students with a new business challenge to solve. Student teams will design a fun and creative iPad app to help big customers track their resource usage so they can save money and leave smaller footprints.
In this tough economy, Hara knows that one of the best ways to grow and profit while minimizing risk is to use resources as efficiently as possible. Companies say that”what you can measure – you can manage” and “while not all products may last forever, they may leave a lasting impression”.
That’s why Hara has developed the concept of “organizational metabolism”. Hara enables organizations to understand, manage and optimize their organizational metabolism – the collective resources consumed and expended by an organization – including energy, water, waste, carbon and other natural resources.
See how CEO Amit Chatterjee and Hara Software helped the City of
Palo Alto to save more than $2M and cut greenhouse gas emissions by 15% over the next 3 years.
Hara has emerged as an industry leader with high-profile customers including, supermarket giant, Safeway Inc., and soft-drinkmaker, The Coca-Cola Co., to name only a few.
The White House is so impressed by the way Hara Software helped these companies as well as others that CEO Amit Chatterjee was invited to the White House to discuss innovation and job creation.
Udo Waibel, co-founder, returns along with other great Hara staff to inspire and mentor the students’ as they work on the important issue of energy efficiency!
HopeLab, a non-profit that harnesses the power of technology and fun to improve kid’s health, is sponsoring a business problem for student business teams to solve at Camp BizSmart. Students working on a HopeLab team will personally test and evaluate a new HopeLab product designed to increase physical activity in tweens. The product – previously known as gDitty, now rebranded to Zamzee
A Zamzee Prototype -
combines an activity meter with an online rewards program that motivates kids to move more. The product is expected to be launched publicly in 2011. This summer Camp BizSmart students will provide valuable design feedback, marketing strategy and sales tactics to achieve selling at least 600 Zamzee device in a particular geographic area in advance of the product launch.
“If anyone knows what appeals to kids, it’s kids themselves – they’re the experts,” said Richard Tate, director of communications and marketing for HopeLab. “We’re really excited to have Camp BizSmart students lend their expertise to our thinking on how to market Zamzee and, ultimately, get kids moving more.” CEO, Pat Christen will be on hand to kick-off the business challenge to student teams at our Stanford and Santa Clara Univ. sites, as well as at our Oahu site for Iolani and Punahou schools.
HopeLab’s vision for Zamzee is to ignite a lifetime of physical activity in every kid, as a way to fight the devastating effects of childhood obesity. Already recognized by the White House for its work to “get kids moving”, HopeLab and Zamzee make for an exciting real-world business challenge with potential for positive social impact.
Visit HopeLab’s website or their Sticky Notes blog to learn more.
Camp BizSmart is a non profit social enterprise inspiring young entrepreneurs by partnering with successful companies and organizations to provide real world business problems for student teams to solve, support and defend in a business plan competition. Camp BizSmart students learn valuable 21st century business and entrepreneurial skills that help them connect the dots as to why critical thinking, innovative and sound problem solving are important and can create priceless value in the world.
Serious Materials Team brainstorming A 21st century classroom design
Camp BizSmart is pleased to announce our newest location for ”Tweenpreneurs” age 11-15 will be at Stanford University July 6-17, 2010. Innovative companies with passionate & inspirational founders & leaders from companies like Serious Materials, Hara, Valence Energy, and FRS, challenge the students to solve important “hot topic” problems. Executive mentors from Apple, Google, Cisco and WAGIC mentor and coach the students in the basics of innovation and design, business planning, marketing and sales, idea generation, and finance. Students hone their writing and presentation skills as they prepare to pitch their business plan to a panel of Silicon Valley investors. Students compete for the ”top business plan” and “best go to market idea”. The top two teams pitch to CEO’s in the boardroom following Camp BizSmart. The grand prize winning team appears at a prestigious entrepreneur event. Spaces are limited – sign up now!
Valence Energy Team pitching a cool invention to clean solar panels
