Help Hopelab improve Zamzee, a product that encourages increased physical activity in teens.
The Opportunity
Childhood obesity is rapidly becoming an epidemic. In response, HopeLab has created Zamzee, a product that encourages increased physical activity in tweens. Students will provide valuable design feedback, marketing strategy, and sales tactics to help HopeLab hit a key sales target.
Objectives
Test and evaluate the Zamzee prototype, recommending design changes as necessary.
Interview tweens and parents to determine the most compelling value propositions of the product.
Recommend further design and product improvements based on interviews.
Research competitors to determine how Zamzee might be differentiated to consumers.
Recommend changes based on your research.
Determine how best to market Zamzee to parents (buyers) and tweens (users).
Constraints
New design and product features must be justified as important to the customer and product success.
Marketing costs should not exceed $20,000.
Marketing tactics should include low-cost, word-of-mouth and/or online viral marketing strategies.
The plan should based on a 6-month test market period beginning October 1, 2010 to inform a full-scale market launch later in 2011.
the results!
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innovation cases
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