Driver distraction, tailgating and risky maneuvering are causing numerous accidents and injuries that cause pain and suffering to the individual as well in medical bills, insurance rates, and car repairs. Most Americans already believe they are great drivers. People do not like to hear that they are not well prepared to address unexpected obstacles, other drivers, driving dangerous ways, or understand best practices for driving under all weather and light conditions, what will inevitably occur on the road. You will need to find a way to market this technology, keeping in mind that most people already believe they are the best drivers on earth and resistant to change, because they believe that it is other people who are the bad drivers on the road.
Identify the need, knowing that first time drivers are most open to receiving coaching. Be sure to provide the size of market, driving performance ability desired, reduction in potentialinjuries, safety and the cost benefit analysis. Be inspired by what Nauto has created as an innovator who is determined to change drivers’ mindset toward safe driving practices using coachablemoments. You must create a way to capture and observe driving habits and mentor drivers in the moment to improve safe driving outcomes. Add an incentive program that will make it worthwhilefor drivers to keep track of, accept mentoring, and increase their skill level.
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