Help Nauto Create a next gen multi-sensor device which detects potential collisions, monitors risky maneuvering, and tracks driver behavior in real-time to inspire and be used by teens and young or beginning drivers to develop great driving habits and curb risky ones.
The Opportunity
Driver distraction, tailgating and risky maneuvering are causing numerous accidents and injuries that cause pain and suffering to the individual as well in medical bills, insurance rates, and car repairs. Most Americans already believe they are great drivers. People do not like to hear that they are not well prepared to address unexpected obstacles, other drivers, driving dangerous ways, or understand best practices for driving under all weather and light conditions, what will inevitably occur on the road. You will need to find a way to market this technology, keeping in mind that most people already believe they are the best drivers on earth and resistant to change, because they believe that it is other people who are the bad drivers on the road.
Identify the need, knowing that first time drivers are most open to receiving coaching. Be sure to provide the size of market, driving performance ability desired, reduction in potentialinjuries, safety and the cost benefit analysis. Be inspired by what Nauto has created as an innovator who is determined to change drivers’ mindset toward safe driving practices using coachablemoments. You must create a way to capture and observe driving habits and mentor drivers in the moment to improve safe driving outcomes. Add an incentive program that will make it worthwhilefor drivers to keep track of, accept mentoring, and increase their skill level.
The Mission
Create a next gen product and experience that monitors driving habits and coaches safe driving practices while developing great driving skill to challenge personal progress . Include a way to have drivers compare their skill level against others who are new drivers but to also be challenged to develop the skill level of expert drivers.
Your product will mentor new drivers or teen drivers to learn to drive like a pro and gain high performance driving skill .
Target customer: make a pitch explaining the ROI to your target clients, what new features/adaptations would attract these clients, etc.
With the teen market, create a way to share progress with parents to build confidence in their young person’s ability to use good driving habits and to refrain from risky behaviors that lead too distracted driving. If you select the UBER/LYFT demonstrate how it would help their business model, or if the DMV market – demonstrate how they would implement it into their driving tests.
Demonstrate how your product innovation breaks the cycle of bad driving.
Constraints
Your sensor and coaching system, must look different than the Nauto design . You are creating a next generation product so think outside the box and make it unique.
Develop new features that are not present on the Nauto product, instead of just redesigning the look of the unit. For example, introduce a sound to warn the driver that an accident may be about to happen, or a way to suggest evasive action if needed.
Think of additional functions that can be applied to the existing technology (or add new technology), Nauto might implement your ideas into a current product, even if they donot decide to pursue the public market opportunity that teams are presenting.
Be sure that your product design matches the use and customer it is intended for.
the results!
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