Help Netflix invent a next generation movie watching experience.
Create a personal home entertainment device which includes interactive 3D, and VR/AR with video streaming to capture a bigger share of the total entertainment market where the competition not only includes movies and present forms of TV, but self generated video, concerts and emerging sources of entertainment.
Select one category of content: educational or entertainment. Pick content from existing Netflix content or an emerging source of entertainment content to showcase your viewers experience and VR/AR device. Understand the eco-system of content product development to fully realize your user experience. Gathering data to your products is the first step to a successful product development process.
Decide how and where should Netflix participate in VR/AR entertainment product development
Create a home–based or personal AR experience with mobile phone technology as an add-on product–for example to view streaming content
Create new innovative VR/AR gear design for the new content that can compete with current options
Include a lean-back experience for your viewer. Netflix has determined that this is the preferred way most people view content
You may also create and include a lean-forward experience for your view to interact in some way. Think of documentaries, or education content that allows the user to go deeper with knowledge. Touch to change what you see, drop-downs, various levels of content
Identify and select a market (U.S., Asia, Latin America, or Europe) where VR/AR has the highest likelihood of becoming a large share of the consumer’s entertainment choices
Predict what percentage of consumers will be using the VR/AR content available in your selected market by 2020
Design the best way to introduce your VR/AR design and entertainment options to the consumer
Should these types of entertainment options be priced separately, create a new packaged category, or be included in current subscriptions
Avoid product heavy installations, theme, or amusement parks that need heavily engineered product and technology driven rooms to work
Avoid Fitness and Gaming too competition crowded
Your product must meet the specific consumer needs and government regulations of the market you choose
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